Dear Loyal Subject (yes, I mean you),
So, you’ve realized it’s time. You’re serving high-end results on a budget buffet, and your pricing hasn’t changed since your “just getting started” days. Your skills have leveled up, your systems are sharper, and you deserve to be paid like the powerhouse you are.
But announcing a price increase can feel… awkward. Like you’re breaking up with a client you actually like. Or worse—like you’re about to get ghosted.
Well, worry not. The Countess has prepared a regal little email template you can swipe, personalize, and send with confidence. No stress. No weird vibes. Just a graceful, professional message that lets your clients know their favorite royal just got a little more valuable.
How to Use This Template
Use this email when you’re raising your rates for existing clients. Whether you’re a stylist, designer, coach, or candle queen—this format works across industries.
- Give them a heads up (30 days is standard)
- Be confident, not apologetic
- Keep it short, warm, and clear
- Optional: Mention any new improvements, offerings, or added value
Pro Tip:
You don’t need to over-explain or justify. Your work speaks for itself. And a little sparkle in your subject line never hurts either.
